introduction
Multifunctional Platform for SERP Analysis and Content creation
16k+
views every month
200+
visitors per day
business mission
Empowering businesses with innovative SEO & Content Marketing tools
design process
Workflow
what we do
Challenge
We identify the main issues of the outdated website to create a more engaging solution.
UX-Research
We analyze the main competitors, find their UX design weaknesses, and consider better options for more UI/UX-friendly designs.
Architecture
We define the high-priority pages and provide an analysis of the tool functionality.
UI - Design
We create a final design based on our research and the client’s comments.
user personas
ux research
01 USER PERSONA
Esther Howard
Small Business Owner
About
- Experience: 1 year in business
- Gender: Male
- Status: Single
- Location: Paris, France
Main Objectives
- Boost the business's online presence.
- Attract more local customers to the physical store.
- Increase revenue due to grown transactions and purchases.
- Build an online brand identity to stand out from competitors.
Pain Points
- Lack of SEO knowledge.
- Difficulties with understanding and implementing SEO strategies.
- Limited financial resources to invest in marketing and SEO campaigns.
- Difficulty in maintaining a consistent content strategy across multiple platforms.
02 USER PERSONA
Leslie Alexander
SEO Specialist
About
- Experience: 6 years in SEO
- Gender: Female
- Status: Single
- Location: Barcelona, Spain
Main Objectives
- Improve ranking on search engine results pages (SERPs) to increase visibility and organic traffic.
- Identify and target relevant keywords that potential customers use to find products or services.
- Reveal competitor's SEO strategies and find opportunities to beat them.
Pain Points
- Manual SEO data analysis is challenging and prone to errors.
- Regular changes in search engine algorithms make updating SEO strategies complicated.
- Coordinating SEO tasks with marketing, development, and design teams to ensure effective promotion.
03 USER PERSONA
Robert Fox
Web Developer
About
- Experience: 4 years in web development
- Gender: Male
- Status: Single
- Location: Barcelona, Spain
Main Objectives
- Provide SERP analysis to determine the optimal website structure and content.
- Optimize clients' website content and metadata according to SEO strategy.
- Create custom and SEO-friendly websites for clients.
Pain Points
- Limited resources of free SEO tools.
- Non-intuitive user interfaces on the SEO platform require special knowledge.
- Frustration with the many different SEO tools used for various purposes.
ux research
Overcoming challenges and barriers we faced
pain point 1
Aesthetic Appeal
- The website design aligned with outdated styles and trends.
- UI/UX seemed clunky and visually overloaded.
- The overall issue was the need for more clarity, minimalistic, and modern aesthetics than users now expect.
pain point 2
Disorganized Layout
- Results were presented haphazardly without a clear hierarchy, making it difficult for users to find relevant information quickly.
- Essential data were hidden under less relevant details.
- Website layout needs a more apparent distinction between different result types, such as mixing images, text, and links without a consistent design.
pain point 3
Lack of Feedback
- Error messages were unclear (e.g., “An error occurred” without details), confusing users about how to proceed.
- In many situations on the site, users were unclear about what the next step should be, which led to frustration.
pain point 4
Poor Information Hierarchy
- The lack of differentiation between key information and supporting details hinders the ability to clearly distinguish primary content from secondary.
ux research
Information architecture
ux research
Delivering solutions through our expertise
solution 1
Integrating Cutting-Edge Design Solutions
We implemented trendy design solutions to enhance user interface experience. Also, we conducted market analysis, identified competitors, and researched their strengths and weaknesses, integrating the best practices into our platform.
solution 2
Streamlined Information Display
We completely revamped the data presentation structure, making everything visually clear and easily understood. We emphasized the main SERP analysis table to ensure a more precise and organized data presentation.
UX Page Analysis
General Information
We extracted the main keyword information and filtering parameters. The primary navigation now allows quick and convenient interaction with the keyword report, enabling users to find the needed information and make swift decisions with a few clicks.
Search Engine Result Page
We organized the search results block to provide comprehensive keyword information, structured neatly across tabs for easy navigation. The main tab includes table filters and graphical icons for terms. The expanded table features horizontal scrolling and colored rows for improved usability.
General Statistics
We provided the main keyword statistics, including image count, average word count, and page ranking across all pages. Now, users can see the number of analyzed pages, and sort results by top 3, top 10, and all pages. It delivers a complete understanding of the keyword's impact on search results.
Content Brief
This block includes extra keyword details and convenient functionality for copying and navigating links. Such a feature allows users to access relevant pages and information swiftly.
solution 3
Improving the UX of the Brief Template Engine
We analyzed the current design and pinpointed its strengths and weaknesses. Then, we added a sidebar for easy template navigation with drag-and-drop based on our insights. Also, we integrated a pinned panel with video tooltips for clear guidance
UX Page Analysis
Sidebar
We added a sidebar for easy block management in the brief template. Users can track added and missing blocks and use drag-and-drop for a more intuitive experience.
Workspace Enhancement
In the added blocks, users input necessary information with styled input fields, tooltips, and explanations seamlessly integrated. Blocks can be rearranged within the workspace using intuitive drag-and-drop functionality, similar to the sidebar.
Video Tutorial
We've placed a prominent video tutorial within easy reach to guide users using the template.
solution 4
Improved Search Results Comparison
We simplified the comparison interface by organizing the layout and navigation system. Due to such restructuring, we reduced unnecessary scrolling and allowed users to navigate terms and content easily without feeling overwhelmed or lost.
UX Page Analysis
General Information
We redesigned the display to compare two key terms, showing selected parameters and main page statistics side by side.
Graphic Elements
We added graphs and maps to show trending keywords and their timelines clearly.
Search Engine Result Page
The tables highlight key information such as page rank, word count, and images for each word. Intersections between the two words are marked in green, making them striking and easy to identify for comparison.
Main Coincidences
Here, we highlight key keyword matches with prominent links and topics. It ensures users swiftly access relevant information and navigate seamlessly to the respective links and topics.
Graphic Elements
Users can see keyword prevalence across countries on a world map.
Other Functionality
Navigational tabs at the bottom of the page organize word details and comparisons, making it easy to explore matches and mismatches.
ui design
Some platform screens
Security & Compliance
Launch your project with peace of mind robust security and compliance features and reliable hosting infrastructure
Scalable, Reliable Platform
Scale your traffic, content, and site performance to match your business without worrying about reliability.
0%
Breaches since implementation
27%
Traffic increase one week post-launch
Thruuu by numbers
350+
Hours of creating
186+
Prepared frames
104
Components
96+
Font icons
