Real Estate Platform Business Analysis & UX.UI Design

Agency Admin Agent Seller

PrimeBids is the company that provide real estate services

PrimeBids is a robust platform providing sellers, agencies, and real estate agents with comprehensive tools to manage properties, auctions, and contracts seamlessly.

Auction Regular Selling

Business Mission

PrimeBid aims to provide an innovative, streamlined, and feature-rich platform for individuals worldwide to rent or purchase property easily.

What We Do

Score of Work

Design Process

Challenge

To discover the goals & problems of the project and the target audience's pain points to create a helpful product.

UX-Research

We conducted competitors, market trends & and target audience research to understand the product logic.

Architecture

We built the site's data archi-tecture based on competitors' strengths and weaknesses, market trends, and target audience needs.

Wireframes

We made detailed wireframes and clickable mega menu prototypes to ensure a seamless user expe-rience for future project.

UI - Design

Based on all the previous steps, we have completed the UI part. The provided design concept delivers a user-friendly and visually appealing interface.

User Personas

UX Research

Man with short dark hair, wearing a light blue shirt, smiling in an office.

01 USER PERSONA

Guy Hawkins

Property Seller

About

Age: 35
Experience: Has been working for over 10 years
Gender: Male
Status: Married, 2 children
Location: London, UK
Financial Capacity: Stable, with a focus on achieving maximum returns from property sales.

Main Objectives

Sell property at maximum price.
Achieve quick and secure transaction results.
Find reliable buyers with minimal risks.

Pain Points

Selling quickly while getting a fair price.
Struggling to determine the current market value.
Difficulty in finding and attracting potential buyers.

Platform Needs

High-quality images, virtual tours, detailed descriptions and other marketing tools to showcase properties to potential buyers.
Seamless selling, communication, and documentation management process.
On-time and reliable customer support and assistance from administrators throughout the selling process.

Woman with wavy brown hair, wearing a blazer, smiling in a bright room.

02 USER PERSONA

Jane Cooper

Financial Analyst

About

Age: 38
Experience: Has been working for 12 years
Gender: Female
Status: Married
Location: New York, USA
Financial Capacity: Moderate, with a focus on securing profitable mid-range investments.

Main Objectives

Find profitable investment properties.
Explore the different methods of real estate purchasing.
Find optimal financial terms for purchase and investment.

Pain Points

Concerns about transaction security and property legality.
Uncertainty in determining appropriate market pricing.
Difficulty in evaluating long-term investment potential.

Platform Needs

Advanced search filters to refine options by price, location, size, and amenities.
Secure transaction processes with transparent documentation and legal support.
User-friendly interface with intuitive navigation for easy property browsing and comparison.

Man in glasses, wearing a dark suit and blue tie, smiling against a white background.

03 USER PERSONA

Albert Flores

Investment Consultant

About

Age: 40
Experience: Has been working for 18 years
Gender: Male
Status: Married, 3 children
Location: Sydney, Australia
Financial Capacity: High, with a proven ability to manage large-scale investments.

Main Objectives

Offer clients promising real estate investment opportunities.
Conduct risk analysis of investments.
Maximize returns through strategic portfolio management.

Pain Points

Need to find high-yield property options for clients.
Lack of information on market trends and opportunities.
Difficulty in evaluating property risks and returns efficiently.

Platform Needs

Collaboration features to share investment opportunities with clients and facilitate communication.
Integration with financial modeling software to conduct risk assessments and forecast investment returns.
Comprehensive market research and analysis tools to identify emerging trends and promising investment opportunities.

UX Research

Main Project Goals

goal 1

Multifunctionality

Create a platform that can meet the diverse needs of users, including buyers and real estate sellers, agents, and regulatory entities.

goal 2

Increased Accessibility

Simplify renting or buying real estate by making it more accessible and transparent and providing clear, reliable information.

goal 3

Diverse Selling Methods

Offer both auctions and regular sales to suit different user needs and preferences.

goal 4

Global Audience

Enable users worldwide to access the platform, creating a unified space for global real estate transactions.

UX Research

Information Architecture

Design System

Some of Dashboard Components

UX Research

Project Goals in Actions

01 Dashboard

The dashboard provides comprehensive statistics on real estate sold at auction and by individual sellers. It also shows properties managed by agents, tracks sales, and offers detailed data on paid and unpaid contracts for a clear view of financial transactions and ongoing deals.

Current Auctions

This section features the latest real estate auctions, including auction date, time, and the number of approved agents. It also includes a quick link to view all ongoing auctions.

Current Contracts

This section provides details on recently finalized contracts, including the property, sale price, commission, and the agent involved.

Dashboard Dashboard

seller

02 Finding your
agents

Sellers can employ various parameters to select a real estate agent and hire them directly through the web platform. The platform allows for comprehensive searches based on experience and reviews, ensuring sellers find the perfect agent for their needs.

02 Finding your
agents

Current Contracts

This section presents detailed information on recently finalized contracts, including the property details, sale price, commission, and the agent handling the transaction.

Seller Profile

The Seller Profile overviews the seller's activity, including contact details, properties sold, active listings, and key performance metrics. It also features the seller's current property portfolio, with more information like location, price, and status, providing transparency and insight for buyers and agents.

Seller Profile

Current Property

This section showcases the seller's real estate portfolio, featuring active and inactive properties.

Reviews of Previous Contracts

This section showcases reviews of the seller's completed transactions, including ratings, property details, and client feedback, highlighting why clients trust this seller.

Agent

03 Auction

The agent participates in live real estate auctions using our platform’s intuitive features and real-time updates. They can easily browse listings, review property details, and place competitive bids to secure client opportunities.

Comprehensive Live Auction Overview

With real-time updates and interactive tools, agents can easily browse listings, evaluate properties, and place informed bids to secure client opportunities.

Agent Rates

This section shows the latest bids from other agents, including offered prices and commission rates. This transparency helps you compare offers and make informed decisions.

Approved Agents

This section shows approved agents and their bids for the property, allowing easy comparison and informed decisions.

Agency

04 Finding your property

Agencies use the platform to search for properties by city, category, location, and specific parameters like bedroom or bathroom numbers. They can view detailed property listings, check seller information, and place bids on regular sales and auctions, ensuring quick access to valuable opportunities.

PrimeBids Take complete control of your property contracts.

Our platform ensures 100% reliable contract tracking, automatically updating statuses, payments, and changes. PrimeBids is your key to stability and seamless management.

Admin